The niche is the foundation of everything. It's what AutoBlog uses to research keywords, pick topics and set the tone. The more precise, the better the results.
Describe your business precisely
In Settings → Strategy, describe in 1 or 2 sentences what your business does, who for and what the goal of the content is. Avoid generalities — "accounting for e-commerce" pays off much more than "finance".
Define the content goal
- Lead generation — focus on commercial and transactional intent;
- Authority — focus on covering the topic in depth;
- Traffic — focus on volume and long tail.
Refine over time
As the first articles come out, you adjust the strategy and the voice and tone. The system learns what works best on your blog.